MEDIA | Great Lakes Now

Great Lakes Week September 10-14 2012

Media Information

Based on successful coverage of the Great Lakes Week conference in 2011, Detroit Public Television and WVIZ/PBS ideastream^® are joining forces to provide widespread public access to important discussions around the future of the Great Lakes, the United States’ largest source of fresh water.

Water is a hot topic in relation to the environment, economic development, and our overall livelihood in North America and across the globe. Despite all the resources dedicated to the Great Lakes, there is a vital need to reach the general public with this information.

30 Million people live in the Great Lakes Basin
97% of people in the Great Lakes Basin believe the Great Lakes are important to their lives
But only 4% say they have a personal responsibility to protect the Great Lakes.

Public media is uniquely positioned to bridge this disconnect. We see Great Lakes Now helping more people connect the issues with their roles in solving them, and offering an opportunity to commit to engaging local stakeholders.

All coverage is branded Great Lakes Now to allow local station brand affiliation including: a Nightly Summary Program (30 minutes) for main channels, C-Span style anchored coverage for conference sessions and interviews with experts for secondary channels, and web and social media assets (live streaming, On-Demand access, live tweeting and Facebook updates, etc.) complete with video player code for your website.

We hope you’ll join in activating awareness about our water resources around hot new topics, speakers and complete coverage in 2012 around this special event – like only Public Media can deliver our communities.

Download more information about the Public Television Program Offers

Download the Great Lakes Week 2012 FAQ’s.